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Mr President Creative Global

Ad of the Day: Global connects the orchestra and typography to celebrate Classic FM at 25

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By Katie Deighton, Senior Reporter

August 31, 2017 | 2 min read

Entertainment group Global is marking 25 years since the launch of Classic FM with a campaign that highlights how most people are moved by orchestral music, although they may not have a clue what the tracks they love are called.

classicfm

Classic FM celebrates 25 years

‘You May Not Know The Name, But You Will Know The Music’ was created for Global by Mr President. The campaign comprises a cinema ad, which is soundtracked by world-famous classical pieces such as Gershwin’s Rhapsody in Blue and Rossini’s William Tell Overture.

As the pieces play, typography describes the mood, memories and scenes they evoke, without revealing the actual title. For instance, as Samuel Barber’s Adagio for Strings plays, the text types "The ‘Soldier-runs-back-to-save-his-best-friend’ Symphony", presumably as a nod to the score's use in the film Platoon.

The ad will run in Picturehouse’s 23 cinemas across the UK.

Mr President has also devised a campaign for Global’s Capital London brand, which will go live on Saturday (2 September) during ITV’s The X Factor. Currently under wraps, it features the station’s Breakfast Show host Roman Kemp landing in a series of unlikely scenarios with big names such as Ed Sheeran, Liam Payne, Katy Perry, Niall Horan, Little Mix and others.

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The 60 second and 30 second spots will be supported by a social media campaign, as well as outdoor creative.

Classic FM: advert-body-1 by Mr President

By Classic FM

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