The 121-year-old Advertising Club of New York, a non-profit organization serving the advertising industry, today (August 25) unveiled a new brand identity and logo.
The new logo was designed by B2B agency Gyro New York. A plus sign was utilized to symbolize an expanded membership base, which now includes ad tech, social platforms and media startups as well as agencies and clients. A new website is set to launch early in September.
“For 121 years, The Ad Club has connected professionals around a shared experience and passion in the name of exchanging ideas and best practices in business. We now have a brand identity that expresses this at the highest level. The Gyro team has been nothing short of spectacular in terms of their strategic and creative excellence,” said Gina Grillo, president of The Advertising Club.
The new brand identity and visual language is the first refresh of The Ad Club’s brand in more than a decade. The plus sign was designed to be the centerpiece of the logo will link all of the 20-plus Ad Club properties, including the Andy Awards. At the same time, the plus sign also "represents what a membership adds to members’ careers as well as what The Club adds to the industry in terms of diversity, education and creativity," according to a release.
Kash Sree, executive creative director at Gyro New York, said: “The logo is based on heraldry which, by definition, is a system that brings families (and in this case also disciplines together). We borrowed a page from history to inform the future of the Ad Club. We were honored to help drive this amazing organization forward.”
Three colors were used to identify the Ad Club’s pillars: purple for Educate, orange for Empower and pink for Celebrate. The plus sign will change color depending on which pillar is represented.
Mari Kim Novak, chairman of The Ad Club’s Board, said: “The Ad Club is a connector. I can’t think of another logo more appropriate for today’s business and how we at the Ad Club work.”
The new brand look-and-feel is being rolled out across all of the Ad Club properties, communications and marketing materials. The newly redesigned website will be supported via digital ads and other channels once it is live.
The Ad Club celebrated its 120th anniversary last year, and The Drum contributed the book 120 Marketing Moments to highlight the greatest events and campaigns to take place over that period, as chosen by members of The Ad Club and the readers of The Drum. Grillo also wrote the intro to the book.