Modern Marketing

Celtic paint Glasgow green to revel in Champions League success

By John Glenday | Reporter

August 23, 2017 | 3 min read

Celtic Football Club are celebrating their lucrative entry into the Champions League with a city-wide outdoor advertising campaign across Glasgow, sure to perk up at least half of those who see it on their morning commute.

Aimed squarely at their principle opponents, who no doubt feel more blue than ever, the billboard promotion seeks to turn all who see it green – be that pride or envy.

The pre-prepared off-pitch celebration had been installed ready to go and fortunately the Celtic squad rewarded that confidence after a nail biting 4-3 loss (but 8-4 aggregate win) against Kazakhstani hopefuls Astana last night.

Spearheaded by Forrest Media, the poster pitch reads ‘This is how it feels… To be in the Champions League’. The team's accountants will be just as ecstatic as their players and supporters in the expectation of a £40m windfall for qualifying for the group stages.

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Celtic are currently on a high having recently marked the 50th anniversary of their historic European Cup success.

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