Business on the Move: McDonald’s, UKTV, Rolls-Royce and more

McDonald's awarded Leo Burnett's London office its global sports sponsorship activity for next year's football World Cup

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Account Wins

McDonald's has awarded Leo Burnett's London office its global sports sponsorship activity for next year's football World Cup.

The Publicis Groupe agency, which works on McDonald’s UK business, won the account for the fast-food giant’s FIFA World Cup sponsorship after pitching against other roster agencies.

Leo Burnett has been tasked with developing a global communications campaign that will roll out for the tournament, which kicks off in June 2018.

UKTV has agreed a deal with Omnicom Media Group that will see five agencies work together on the broadcaster's estimated £15m media account.

OMG’s Rocket, which has handled media for UKTV since 2008, has retained the account after a competitive pitch. Annalect, OMG Programmatic, Fuse and Mobile 5 are the other OMG agencies that will work with Rocket, which will lead the account. The review was managed by ISBA and Ebiquity.

Rolls-Royce has appointed marketing communications agency Text100 to power its integrated communications programme across Southeast Asia, following a competitive pitch.

Text100 will work with Rolls-Royce to communicate its innovation and digital capabilities across the region. Text100’s programme will utilise a multi-channel approach to reach Rolls-Royce’s key audiences through content marketing, public relations and social media.

Wonga has appointed content agency Cedar to create editorial consumer-facing content, as part of a campaign to help customers become more financially confident.

The content agency worked with Wonga to launch the Cash Smart hub at the start of 2017, a section of the website which includes money saving tips to help Wonga customers take control of their finances. The content is also distributed across Wonga’s social media channels.

BMB has been appointed to lead the £4m Campaign to End Loneliness account, which aims to raise awareness of the issue of loneliness among older people in the UK.

The first piece of work from the agency premieres on 20 September at the charity’s annual conference. It is to be followed by the launch of a big-impact campaign rallying the British public to form meaningful connections starting in spring 2018.

The Tourism Authority of Thailand (TAT)’s international unit for 2018 appointed advertising agency BBDO Bangkok as its agency of record. BBDO Bangkok will support the organization’s mission in raising the bar for Thailand as a preferred destination among foreign visitors, ranging from first-timers to repeaters through the “Open to the New Shades of Thailand” concept.

Online beauty store,, has appointed 10 Yetis Digital as the company plans a dedicated PR campaign to launch the brand into the market.

10 Yetis Digital will be in charge of creating and executing both a consumer and trade-facing campaign. The aim of the PR campaign is to increase brand awareness, drive traffic to the website and generate coverage.

R/GA and Dentsu Ageis Network have joined forces on an ambitious brief from Malaria No More UK. The pair are aiming create and deliver cut-through public facing communications and a campaign that inspires people, businesses and leaders to deliver malaria’s “moon shot” moment of ending it within a generation.


South African Tourism has put out a tender for a preferred social media marketing agency operating in the UK. The invitation to tender for South African Tourism UK’s social media services will open today (18 August).

The successful agency will provide social media and digital support to complement existing media buying, public relations and events services.


Bareface advertising agency has acquired the global content production studio Invisible Artists and their Sydney and Singapore footprint for an undisclosed sum.

The move sees Invisible Artists founder Dan Day take up a board director role and equity partnerstake at Bareface, helping to grow their international presence beyond the current Birmingham, London and New York offices - into Asia Pacific and the west coast of America.

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