Transport for Greater Manchester promotes new smart cards with ‘bleeping’ good time ads
Transport for Greater Manchester (TfGM) is marking the rollout of a new smart card ticketing system with the release of a video trio illustrating how passengers can enjoy a ‘bleeping’ good time on the bus and tram.
The Get Me There card aims to simplify journeys by allowing a single transferrable ticket to be used irrespective of the mode of transport used on journeys, convenience illustrated by local actresses Nicole Evans and Safiya Haq who play the same characters at three different stages in life.
Devised by SKV the videos see the pair deep in conversation, peppered with a succession of ‘beeping’ noises timed for comedic effect as passengers as passengers use their touch cards to board.
The YouTube campaign is being heavily promoted on TfGM’s social media accounts using the #getmethere hashtag, fostering engagement with a selfie competition offering passengers the opportunity to win free travel in return for sharing their journeys on Facebook and Twitter.