Rees Bradley Hepburn (RBH), a creative communications agency based in the Midlands, has joined forces with Heart Breakfast presenter Ed James to launch influencer marketing service, SocialFame.
SocialFame is a network of the region’s top influencers from celebrities and presenters to high-profile business professionals and sports personalities. The concept allows brands to harness the profile of genuine regional influencers using social media and content marketing techniques.
Launched in response to an increasing demand for a more regional approach to influencer marketing, SocialFame is set to bridge the gap between regional blogger and vlogger influencers who are self-built using social media, and regional celebrities whose social profile has been grown through traditional media channels.
Ed James, joint founder of SocialFame, commented: “We are really excited to be launching this new service, and thanks to the collaborative approach between myself and RBH, our network of top influencers is growing daily. SocialFame is a unique platform which allows for specially curated content to be delivered through the region’s most influential online influencers, allowing our clients to maximise their reach and tell their story in a fun and engaging way.”
RBH managing partner, Angel Gibbons, continued: “As a truly integrated agency which specialises in marketing, PR and social media, we have found that regional influencer programmes, while important, are unable to increase the level of authentic engagement that is now desired.
“Despite influencers carrying weight in subjects and celebrities bringing exposure, both are often cost prohibitive for many regional businesses. As an extension to RBH’s offering, and working with Ed, whose experience and connections in the media world are invaluable, SocialFame captures both elements to create really exciting marketing activity.”
The SocialFame team has already signed deals with bar and restaurant groups, tourist attractions, retail centres and leisure destinations throughout the Midlands.
WeAreSocialFame can be found on Twitter, Facebook and Instagram.