Nikkei and the Financial Times today announced the creation of the Nikkei-FT Asia Pacific Combined Commercial Team, a joint salesforce to leverage their respective networks in the Asia Pacific region.
Hiroko Hoshino, commercial director for Asia Pacific at the FT and Keith Makie, head of Nikkei-FT integrated solutions, will co-lead the team from their base in Tokyo.
The team includes all FT advertising sales staff in Japan and Hong Kong, as well as select Nikkei advertising sales staff in Tokyo and Hong Kong.
In Hong Kong, the salesforce will continue serving existing FT clients and will also oversee Nikkei products, including Nikkei Asian Review. In Japan, the team will continue working with FT clients, adding FT Live events to their portfolio to meet demand from Japanese companies seeking new business in international markets.
“A combined commercial sales operation in Asia Pacific plays to the strengths of both Nikkei and the FT,” said Hoshino.
“It will help provide premium marketing and brand-building opportunities for new and existing clients in Asia, and demonstrate globally the value and potential of the Nikkei FT partnership.
“This is a very exciting development, which promotes collaboration across Nikkei and the FT, and supports our ambitions for growth in Asia Pacific.”
Earlier this year, FT reported a 30% increase in reader engagement after the launch of its new website.