DDB has announced the appointment of David Shaw as chief strategy officer to head its brand consulting and planning divisions in Singapore.
Shaw was a copywriter and creative head at Saatchi, JWT and BBDO in Singapore and Canada, before co-founding a challenger brand consulting practice trained by and aligned with Adam Morgan of ‘EatBigFish’.
The Singaporean, who had three different stints with JWT in Canada and Singapore, will be reunited with former JWT colleagues Neil Johnson (creative chairman), Chris Chiu (chief creative officer), Joel Chin, Chris Lim and Chew Ping Nan (creative group heads) at DDB.
“I’ve been a fan of DDB for a long time – huge respect for what David and Neil have accomplished at the agency – so it was hard to resist the call,” said Shaw.
“But what struck me when I got here is how tightly knit Jeff, Melvin, Chris and the teams are. You need that trust and collaboration to scale your success in these challenging times.”
Added David Tang, chief executive officer of DDB Group Singapore and Asia: “David is an exceptional practitioner: He’s a creative-turned-client-then-consultant, and gets what clients want from an agency in creative marketing solutions.
“What’s more, he’s a gentleman who fits our ‘talented and nice’ mould at DDB. I think clients will like his marketing sense and savvy.”