Creativity D&AD The Drum Awards

D&AD New Blood Awards: the best work from young creative talent

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By Robyn Darbyshire | Junior Content Editor

July 6, 2017 | 3 min read

D&AD have revealed the winners of the 2017 New Blood Awards, giving one coveted Black Pencil, three White and 32 Yellow out of the 173 total creative accolades awarded.

D&AD

D&AD

Whittled down from thousands of entries with entrants from over 40 countries, the awards aim to reflect the best in young global creative talent by asking entrants to respond to real briefs set by real clients.

The only Black Pencil this year was awarded to “Mm-hmm” in response to The National Autistic Society brief by student creatives Hannah McNally and Martha Halliday from Kingston University.

Speaking about their winning project they said: “We know there are many joys and sorrows to autism, much like the ups and downs of life. Therefore, we did not want to sugar-coat the daily thoughts and concerns of the carers. We feel the hard-hitting message we are giving must be expressed more; to showcase the help and understanding The National Autistic Society provides families and individuals when they face the transition into adulthood.”

Bruce Duckworth, president of D&AD said of the winner: “The word on everybody’s lips when it came to the Black Pencil winner was ‘beautiful’. An emotive and intelligent campaign, Mm-hmm united the judges almost unanimously when it came to choosing this as the winner. It was not only a great showcase of raw talent, it was produced brilliantly and with passion. You really feel like the students put everything into it.”

Pencil winners are eligible to apply for the WPP New Blood Academy, which provides an opportunity to learn from the best in the business at a two-week creative bootcamp, with attendees working alongside WPP agencies on a live brief in order to secure a foot-in-the-door with a series of paid placements up for grabs.

White Pencil winners

Monotype: Fabric of the Nation by Sian MacFarlane

By Monotype

Overall Rating 5/5

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Monotype: Radical Good by Student

By Monotype

Overall Rating 0/5

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Respect For Animals: Snap Together For Animals by Violette Van den Berg and Aron Meier

By Respect For Animals

Overall Rating 5/5

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A selection of Yellow Pencil winners

Amazon: Locals Just Got Closer by Matt Holmes

By Amazon

Overall Rating 5/5

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Crowne Plaza: Down to Business Up to No Good by Lina Lindberg & Annabel Cook and Samson O...

By Crowne Plaza

Overall Rating 0/5

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Creativity D&AD The Drum Awards

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