Aston Villa Football Club announces official partnership with Unibet

Unibet is to sponsor Aston Villa for the 2017-18 season

Aston Villa Football Club has named online gambling operator Unibet as its principal partner in a deal which includes shirt sponsorship of the club’s men’s and women’s teams.

Part of the Kindred Group, Unibet’s head of marketing UK, Sam Mead, said the brand was “delighted” to partner with the club as as they push for promotion back into the Premier League.

“Unibet genuinely understand football fans and, working together with Aston Villa, will be ensuring we enhance the enjoyment of their fans in all aspects of the beautiful game,” said Mead.

“We look forward to supporting Villa fans and the Birmingham area with unique content and special betting opportunities.”

Aston Villa’s chief commercial officer, Luke Organ, echoed Unibet’s sentiments, adding the club was looking forward to “testing our data and digital abilities to drive value and provide a rounded partnership for us all to enjoy.”

The first collaboration between Aston Villa and Unibet sees supporters offered the chance to be among the first to war and play in the new Aston Villa kit in a tournament alongside Villa legends and celebrities at the club’s Bodymoor Heath training ground.

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