Peta, no stranger to controversial advertising, is this time taking a more cheeky approach to its animal activism. In its latest campaign, it touts vegans as having better sex, saying that “meat interrupts your sex life” in a series of billboards and a steamy video.
New Peta billboards are going up this summer in Texas, North Carolina, and Georgia – the country’s top producers of beef, pork, and poultry, respectively, according to a story on the Peta website.
The ads show a cow, a pig, or a chicken lying in bed between disappointed-looking couples, with the aim of reminding people that artery-clogging meat and dairy foods can have a major impact on what happens – or doesn’t happen – in the bedroom.
Peta apparently tried to run the cow billboard at Dallas’ Trinity Groves mall, but the mall’s owner didn’t want the controversy, so instead, Peta placed the billboard on a busy Dallas highway.
The cholesterol in meat, eggs, and dairy foods causes hardening of the arteries and slows the flow of blood to all the body’s organs, not just the heart, is the main point behind the campaign, aside from the organization’s ongoing push to stop animal cruelty in the food industry.
Peta says that low-fat vegan meals have been shown to combat the physical causes behind the vast majority of cases of impotence, including high cholesterol, obesity, diabetes, prostate cancer or inflammation, and hormonal imbalances.