The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Creative Vinnie Jones

Ad of the Day: Vinnie Jones says ‘Fuck the Rules’ and dances to 80s synth music in Muun spot


By Robyn Darbyshire , Junior Content Editor

June 19, 2017 | 2 min read

Vinnie Jones says "Fuck the Rules" as he dances to 80s synth music in Amsterdam Berlin's latest ad for sleep design brand Muun.

vinnie jones

Vinnie Jones

The film is the first installment of a three-part None Fits All series that aims to "redefine interpretations of comfort', as the brand introduces its individually adjustable 'sleep system".

The aim of the campaign is to show the former silver screen thug's softer side as we glean a behind-the-scenes look at Jones alone in a flat. Cinematically shot, the Lock, Stock and Two Smoking Barrels actor champions individuality in the 90 second ad.

The campaign will run media wide from July to September and debuts on TV in July.

Muun: advert-top-1 by Amsterdam Worldwide

By Muun

Overall Rating 4/5

Vote now
Creative Vinnie Jones

More from Creative

View all


Industry insights

View all
Add your own content +