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Time to ditch the pitch?

Chris Sutcliffe
Editor at The Drum Network
Julie Cohen
Chief Executive Officer at Across The Pond
Bridey Lipscombe
Managing Director and Co-founder at Cult LDN

UK press offer final election verdict as voters head to the polls

UK press offer final election verdict as voters trudge top the polls

Britain’s press have offered up their own partisan take on today’s General Election in a final flurry of headlines before voters finally put weeks of tetchy debate to bed and elect their new Prime Minister.

First out of the blocks is The Sun which takes a less than flttering phonetic riff on Jeremy Corbyn’s name to suggest that the Labour leader risks consigning Britain to the dustbin of history should he defy the odds and pick up the keys to Number 10.

Fellow tabloid the Star adopts a more impartial tone with a straight ‘Tezza Vs Jezza’ showdown as it pitches the duel as a ‘Brexit Factor’ talent contest.

Corbyn-backing broadsheet The Guardian welcomes the end of what it terms a ‘bruising campaign’ as Corbyn and May hug their last babies as the polling booths opened.

Richard Desmond’s Daily Express unsurprisingly flies its St George’s flag for the Tory cause with a front page ‘Vote for May Today splash’, leaving readers in little doubt as to whom they should allot their own crosses.

The Daily Mail goes one step further by producing its own tactical voting guide to ‘boosting the Tories and Brexit’, above a jubilant portrait of Theresa May and the line ‘Let’s Reignite British Spirit’.

On the other side of the fence sits the Daily Mirror which prints a full-page portrait of a gurning May as backdrop to its ‘Lies, damned lies and Theresa May’ headline.

The Times adopts a differing tack by reporting on a ‘midnight terror plot’ having obtained CCTV footage of the London Bridge attackers plotting terror five days before going on the rampage.

I newspaper captures the full field of vying candidates in one image with a montage of all eight party leaders vying for electoral gold with a straightforward ‘X marks the spot’

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