Seattle has never shied away from its reputation as a city of inclusion, and it hosts what it says is the largest free Pride celebration in the country. In celebration of that, Visit Seattle is sharing the city’s progressive and accepting spirit with the world – creating a magnet for those who share the city’s values and creating a call to arms around Pride this month.
The video – #seattleproud – features interviews from real members of the Seattle community who describe not only the inclusive DNA of the city but the importance of standing proud not only this month, but all year long. This effort will run nationally across broadcast and digital and include on-the-ground activations at select Pride festivities.
The video builds on Shine a Light which celebrated the city’s status as a sanctuary city, in the wake of the proposed travel ban.
Advertising Agency: PB&, Seattle, USA
Principal & Head Strategist: Britt Fero
Head of Content Production: Pete Anderson
Designer: Cailen Guhl
Production Company: Curator Pictures
Executive Producer: Nate Barr
Producer: Matt Ralston
Editor: Felipe Marmolejo
Music: Mary Lambert
Sound: Pico Sound