Visit Seattle embraces Pride with new campaign

The Seattle Pride parade is approaching fast, on June 25, and Visit Seattle has put together a video campaign to support Pride all month.

Seattle has never shied away from its reputation as a city of inclusion, and it hosts what it says is the largest free Pride celebration in the country. In celebration of that, Visit Seattle is sharing the city’s progressive and accepting spirit with the world – creating a magnet for those who share the city’s values and creating a call to arms around Pride this month.

The video – #seattleproud – features interviews from real members of the Seattle community who describe not only the inclusive DNA of the city but the importance of standing proud not only this month, but all year long. This effort will run nationally across broadcast and digital and include on-the-ground activations at select Pride festivities.

The video builds on Shine a Light which celebrated the city’s status as a sanctuary city, in the wake of the proposed travel ban.


Advertising Agency: PB&, Seattle, USA

Principal & Head Strategist: Britt Fero

Head of Content Production: Pete Anderson

Designer: Cailen Guhl

Production Company: Curator Pictures

Executive Producer: Nate Barr

Producer: Matt Ralston

Editor: Felipe Marmolejo

Music: Mary Lambert

Sound: Pico Sound

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