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New York Times’ T Brand Studio enters Hong Kong as part of international expansion

NYT's T Brand Studio enters Hong Kong

The New York Times has announced it will expand T Brand Studio into Hong Kong to serve clients in the Asia Pacific region.

This follows the Times acquiring ad agency Fake Love to boost T Brand Studio’s capabilities.

T Brand Studio Hong Kong will have content strategists, producers, editors and designers, and will be overseen by London-based T Brand Studio International director Raquel Bubar.

“With the opening of our Hong Kong studio, we’re able to work closely with our partners in the Asia-Pacific region to help them create the kind of productions that T Brand Studio is known for all over the world,” said Sebastian Tomich, senior vice president, advertising and innovation.

“We have hired some of the best creative talent in the region and equipped them with the tools, technology and resources they need to tell brand stories in any format or medium, both on and off Times platforms,” he added.