Nissan has enlisted Nicolas Verneuil as its marketing director in the UK, where he will be responsible with handling the overall strategy in the region.
Coming up from roles including advanced marketing strategy and performance planning general manager in Europe, he will look to draw on his experience to futureproof the brand.
On taking up the role from today (1 June), Verneuil, said: “Nissan has seen significant and consistent growth in sales performance and consumer brand opinion in the UK over the last five years. With great products and campaigns in the pipeline, I look forward to building on this positive momentum, working together with the whole Nissan team, agency and dealer partners, to deliver innovation and excitement to our customers.”
Alex Smith, managing director of Nissan Motor GB Ltd, added that Verneuil’s “strong marketing background across Nissan entities in the UK, Europe and Canada… was a great addition to the UK team".
Smith concluded that Verneuil will “continue to drive demand for Nissan products in the UK and support our brand’s growing profile among consumers”.