London based digital advertising agency, NMPi, is launching the DQ&A brand – which relaunched its agency services as NMPi in October last year – into the UK and Ireland.
Originally founded in the Netherlands, DQ&A has over a decade of experience in delivering digital technology and consultancy services in over 14 markets including Germany, South Africa, Australia and Spain. In 2015 they merged with NMPi’s parent company, incuBeta Group. Today (25 May), the agency will be forging ahead with integrating the technology solutions and training side of their business with DQ&A.
"Advertisers in the UK and Ireland are really at the forefront of digital, and the DQ&A knowledge-driven proposition around digital marketing transparency, insights and data analysis will merge perfectly with the needs of the industry," stated Michael Ossendrijver, chief strategy officer at incuBeta Group.
The new brand will be headed by former NMPi head of performance marketing, James Sleaford, who assumes the role of managing director of DQ&A UK & Ireland. He hopes the merge will procure NMPi a wide breadth of knowledge and expertise and enhance its current service offering with additional support and training.
He commented: “This is a huge step on a journey which began with us becoming a DoubleClick certified marketing partner for technology. The needs and wants of clients have changed; the enhanced solutions and services we will now be able to offer through DQ&A will really speak to the changing market.
“This is an incredibly exciting time for us and I’m looking forward to working more closely with our EMEA partners to deliver this market leading proposition to our clients.”
The launch of DQ&A in the UK follows NMPi international office launches in Netherlands, Switzerland and Australia over the past eight months. The group is now set up to be a global player with specialist brands that can offer both media management and technology and consultancy solutions.