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By Kyle O'Brien | Creative Works Editor

May 23, 2017 | 4 min read

Following up its surreal ‘Did You Mean MailChimp?’ campaign, Droga5 now introduces a new, product-focused campaign highlighting three of the most important ways MailChimp can help small-business owners build their brand and sell more stuff: marketing automations, finding new customers on Facebook and Instagram, and better ROI reporting.

‘MailChimp vs The Black Hole’ is an online video campaign making a metaphor out of every small-business owner’s enemy – the anxiety and dread one feels when they don’t know where their advertising dollars are going – and bringing it to life in a real, visceral, unexpected way. The campaign tells customers that MailChimp offers them something new, using MailChimp’s trademark odd and unexpected sensibilities.


Client: MailChimp

Campaign: MailChimp vs. The Black Hole

Title: Marketing Automation vs. The Black Hole

Similar People Finder vs. The Black Hole

ROI Reporting vs. The Black Hole

Hello Friend

Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Neil Heymann

Group Creative Director: Don Shelford

Senior Copywriter: Julie Matheny

Design Director: Devin Croda

Senior Designer: Nate Moore

Junior UX Designer: James Garvey

Chief Creation Officer: Sally-Ann Dale

Co-Directors of Film Production: Jesse Brihn, Bryan Litman

Associate Director of Film Production: Ruben Mercadal

Associate Producers, Film: Sasha Pace, Isabella Lebovitz

Business Affairs Manager: Denise Klapp

Director of Interactive Production: Niklas Lindstrom

Associate Director of Interactive Production: Justin Durazzo

Senior Producer, Interactive Media: Madison Goldberg

Producer, Interactive: Grace Wang

Director of Art Production: Cliff Lewis

Director of Print Services: Rob Lugo

Retoucher: Cayla Zahoran

Graphics Studio Managers: Michelle Leedy, Virginia Vargas

Production Artist: Emmanuel Perez

Quality Control Specialist: Susanne Johansson

Global Chief Strategy Officer: Jonny Bauer

Co-Head of Strategy: Colm Murphy

Strategy Director: Katie Coane

Head of Communications Strategy: Colleen Leddy

Communications Strategy Director: Taylor Hines

Chief Intelligence Officer: Amy Avery

Data Strategist: Kaveri Gautam

Executive Group Director: Julian Cheevers

Account Director: Pat Rowley

Account Supervisor: Josh Freeland

Account Manager: Camille Cheeks-Lomax

Performance Group Director: Paul Eckelmann

Project Manager: Rayna Lucier

Counsel: Sarah Fox

Associate Counsel: Zachary Werner

Client: MailChimp

Chief Marketing Officer: Tom Klein

VP of Marketing: Sean Cook

Sr Director of Brand Marketing: Mark DiCristina

Sr Director of Design: Todd Dominey

Director of Marketing Operations: Amy Sturgill

Senior Marketing Manager: Palmer Houchins

Media Agency: PHD

Group Account Director: Ji Kim

Marketing Science Director: Phil D'Addio

Associate Strategy Director: Alex Arcuri

Digital Associate Director: Tina Qu

Digital Analyst: Sachin Manghnani

Associate Search Director: David Weiss

Production Company: Ruffian

Director: Greg Barth

DOP: Andrij Parekh

Executive Producer: David Richards

Producer: Erin Wile

Production Company: Second Child

Line Producer: Gabrielle Nicoletti

Photographer: Paul McGeiver

Editorial: Wax

Editor: Paul Watts

Executive Producer: Toni Lipari

Producer: Annabelle Cuthbert

Post Production: MPC

Executive Producer: Camila De Biaggi

Telecine: Richard Fearon

VFX: Marcus Wood

Producer: Elissa Norman

Sound Design: Factory

Anthony Moore

Neil Johnson

Sound Mix: Sonic Union

David Pappa

Creativity Droga5 Creative Works

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