Bud Light, America’s bestselling beer and a budding new brand in the UK, is making a callback to one of its sister brand Budweiser's most famous campaigns, the Budwesier Frogs.
The gross, bloated and croaking frog puppets called Bud, Weis and Er, first touched down with audiences during the 1995 Super Bowl (below), long before the brand’s affiliation with Clydesdales and puppy dogs.
Two decades later, AB InBev have introduced a new frog to the swamp neighbourhood, Light. The callback will evoke nostalgia for some viewers – and perhaps even introduce a younger generation to the original ad providing exposure for both brands.
Andre Finamore, Bud Light marketing manager, said: “More than 20 years on from its original release, we still receive comments from people who remember the Frogs and ask us if we are bringing them back.
“The launch of Bud Light in the UK is one of AB InBev’s biggest ever brand campaigns, to celebrate this, we’re playing on the nostalgic elements of one of our most iconic and memorable ads, whilst also giving it a uniquely Bud Light twist.”
It will run on TV and social media campaigns from today (5 May). Vote for it in our creative works below.
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