Toronto-based creative agency, Rain43, has used its humor to take recipe videos to a whole new level with Stubborn Farmer, a food box delivery service. The Beaverton, Ontario-based farm, which services key Toronto neighborhoods and Durham regions, produces a crop of more than 30 vegetables and raises cows, chickens, pigs and sheep.
The three spots, “Cows,” “Chickens” and “Pigs,” show an empty bowl being filled with fresh and wholesome looking greens, such as pesticide-free grass, organic clover and alfalfa blossoms, plus a few off-kilter ingredients, such as worms, which are then arranged into a salad. Then the tagline reveals to the viewer that although the products look good, they’re really for animals. They say, “Our cows eat healthy so you can eat healthy.” And, “If this is how healthy our pigs eat, imagine how healthy you’ll eat.” As well as, “We care as much about what our chickens eat, as you eat.”
“At the Stubborn Farmer, the animals are raised and treated ethically, and are fed real food that is almost always grown by the farmer himself, or in the case of the cows, the pasture that they graze on,” said Jane Murray, executive creative director, Rain43, in a statement. “Because of this, we could film the animals just being themselves on the farm – no sets, no cleaning up for the camera, no hiding anything. By showing how well the animals eat, we let potential customers know that ultimately, they will eat well too.”
The agency and brand have had a relationship 2010, where they have worked together to develop the brand, manage the website and assist with event and customer outreach.
“From the beginning, Rain43 has been outstanding in their encouragement of our farming venture and our success,” said Dave Glass, founder, Stubborn Farmer, in a statement. “They truly understand our vision and have developed and supported us every step of the way.”