Conde Nast boasts of hitting primetime with slew of new programming

Conde Nast boast of hitting primetime with slew of new programming

American mass media company Conde Nast has boldly claimed to have arrived as a purveyor of primetime quality programming with the introduction of a new wave of video content.

The print media veteran has been busily reinventing itself as a digital platform and is now confident enough in its own progress to launch a boastful Next Gen campaign for advertisers having sensed an opening as rival platforms such as YouTube and Facebook become bogged down in fake news travails.

All of this was sufficient for chief revenue officer Lisa Valentino to boast: “Here’s the difference this year, you guys: Our video series are delivering TV-like scale.”

Recent film projects to be undertaken by Conde Nast include ‘Granite Mountain’ and ‘The Old Man and the Gun’ alongside over 40 new television series and 65 series renewals penciled in for 2017.

These include ‘Pop Feminist’ hosted by Teen Vogue’s entertainment editor discussing pop culture news from a feminist perspective; Bon Appetit’s ‘Back to Back’ in which a celebrity chef challenges a home cook to rustle up a meal and a new show from GQ called ‘Actually’ in which a celebrity goes undercover online to respond personally to social media comments.

Conde Nast has undergone a sweeping restructure to sever its historic links to print.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.