Digital Advertising

SIA and STB launch campaign to promote Singapore as a holiday destination

By Benjamin Cher | Reporter

April 26, 2017 | 2 min read

Singapore Airlines and Singapore Tourism Board has launched a new campaign to promote Singapore as a stopover destination for Australians.

The “Singapore Stopover Holiday" campaign was launched via United Yeah, who created an interactive website to increase awareness of the package and encourage Australians to visit Singapore.

Your Singapore Logo

SIA and STB team up to launch "Singapore Stopover Holiday"

The package, which includes airport transfers, accommodation from a selection of hotels, access to over 20 Singapore attractions including the Singapore Zoo and Gardens by the Bay, aims to promote Singapore as a tourism destination.

“We are confident it will result in a significant increase in consumer awareness of our Singapore Stopover Holiday program,” said Dale Woodhouse, senior manager marketing & alliances Australia, Singapore Airlines.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“We’re thrilled to kick off our collaboration with Singapore Airlines and Singapore Tourism Board in helping raise awareness of the amazing accommodation and cultural attractions on offer,” said James Anderson, co-founder, United Yeah.

Digital Advertising

More from Digital Advertising

View all


Industry insights

View all
Add your own content +