Marketing Smartphone Product Launch

iVOOMi wants to capture a 4% share of the Indian smartphone market by mid-2018


By Taruka Srivastav, Reporter

April 25, 2017 | 2 min read

After the launch of Chinese Tecno smartphones, iVoomi entered the Indian market last month and now says it aims to capture a 3-4% market share by mid-2018.

After the launch of Chinese Tecno smartphones,  iVoomi enters the Indian marketing realm and aims for 3-4% market share by mid-2018

After the launch of Chinese Tecno smartphones, iVOOMi enters the Indian market and aims for 3-4% market share by mid-2

iVOOMi has already launched two smartphones in India, the iVOOMi iV505 and iVooMi iV SMART 4G.

As told to Economic Times, Ashwin Bhandari, CEO, iVOOMi India, said: “We see the Indian market growing at the fastest pace, compared to any other market. Demonetization, policy changes that have happened in last 2 years and GST (goods and services tax), which is going to come to effect from July, are some of the reasons why we chose this time to enter the Indian market.”

He further added: “We’ve worked on the memory of smartphones as a result of which the extendable memory for each our smartphones will be at least 128 GB. We’ll be going very aggressive on the product features and offering to the consumers."

The company is currently focusing on the Tier 1 and Tier 2 segments of the market but has future plans of focusing on the Tier 2 and Tier 3 segments.

iVOOMi is building an Enterprise Resource Planning (ERP) cross-platform which will facilitate and divide the production capabilities of devices and mobilize resources across countries where the brand exists. The ERP platform can help the company sell its devices at competitive prices in India.

Marketing Smartphone Product Launch

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