Bagged salad brand Florette is set to launch a new TV campaign that highlights the sunny farms where the product is grown and also introduces an animated tractor called 'Rocket'.
The TV ad, which launches on 25 April, is a combination of CGI and live action and reminds viewers, ‘we only grow where the sun shines’.
Viewers will be introduced to Rocket as it travels through the sunlit UK and European Florette farms to gather crops. Filmed on Florette’s farms in Murcia, Spain, the advert is soundtracked to Nik Kershaw’s ‘I Won’t Let the Sun Go Down On Me’.
John Armstrong, Florette’s marketing director, said of the BJL created ad: “We wanted to bring customers closer to the way we work, to highlight how we grow and collect our leaves and to allow people to see our natural, sun-kissed growing fields for themselves.
“BJL’s creative approach has struck just the right tone, providing a perfect blend of film and animation and showcasing our English and European partnership – all backed by a really evocative soundtrack. We hope it will help make Florette stand out from the crowd when customers are choosing salad this summer.”
The campaign will be run throughout 2017 and be supported by on-pack, print advertising and PR.
The film was shot by director Steve Cope at 2AM, who worked in partnership with the team at Cherry Cherry VFX to bring the character to life.