The United Airlines brand has suffered irreversible damage this week after it made the mistake of forcibly reaccomodating a passenger off an oversold flight- imagery that went viral resulting in an instantaneous backlash.
In some United backroom, an ad type has probably been charting the future path of the brand, a rebrand? A PR offensive?
Over the last few days while this has been happening, social media users have been mocking up mottos, logos and branding for the company.
Indicative of a new generation where the public will take on an advertising brief – albeit in the spirit of humour – here’s some of the boldest or funniest entries rolling on Twitter.
— Phil is real (@Phillayminyawn) April 11, 2017
" Early boarding, late boarding, water boarding, all the same to us ! " #NewUnitedAirlinesMottos
— mr doh (@efdoh) April 11, 2017
— Kenny (@realitskenny) April 11, 2017
— Andy Kenareki (@AndyKenareki) April 11, 2017
— TheShlocker (@TheShlocker) April 11, 2017
— Terra E. Whitmeyer (@terraelise) April 11, 2017
— Ed Hall (@halltoons) April 11, 2017
— Daniel Oz (@DanielTOzborne) April 11, 2017
"It's really fight or flight with us." #NewUnitedAirlinesMottos
— Mr.Colgate (@TheyKnowIGotIt) April 12, 2017
#NewUnitedAirlinesMottos We put the "hospital" in hospitality!
— Kinetic Kennons (@KineticKennons) April 11, 2017
— DitzyDoo (@DitzyDooo) April 11, 2017
— Shahak Shapira (@ShahakShapira) April 11, 2017
— Jacob Henry (@JakeMikeHenry) April 11, 2017
We beat the competition, one passanger at a time.#NewUnitedAirlinesMottos
— David Kline (@PCBridalFair) April 11, 2017
Where all the seats are in the 'nosebleed' section #NewUnitedAirlinesMottos
— A lynch (@walkslynchy) April 11, 2017
Even some brands got in on the action.
— Royal Jordanian (@RoyalJordanian) April 10, 2017
— Cynthia Johnson (@CynthiaLIVE) April 11, 2017
Ahem Pornhub and RedTube Emma…
. @united You are literally the most disgusting, unbelievable, and despicable people in the world, and im a fucking porn site.
— Pornhub ARIA (@Pornhub) April 10, 2017
United Airlines Survival Kit. Airfare sold separately.
— RedTube Emma (@RedTube) April 11, 2017