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Leo Burnett appoints Carol Lam as Greater China chief creative officer and president

Leo Burnett hires Carol Lam as CCO and president for Greater China

Leo Burnett Greater China has appointed industry heavyweight Carol Lam as president and chief creative officer.

Lam, who is currently DDB Hong Kong’s chief creative officer and managing director, will join Leo Burnett is mid-May.

She will be tasked with developing Leo Burnett’s creative reputation and taking the brand to “new heights”.

The appointment sees Lam return to Leo Burnett 20 years after she worked as an associate creative director at the agency. During this time she worked on the agency's first Cannes-winning work for McDonalds in 1997.

Lam has held creative and management roles at Saatchi & Saatchi South China and McCann Shanghai. She has also worked in senior creative roles at TBWA Shanghai, McCann Hong Kong, Ogilvy & Mather and J.Walter Thompson.

She will report to Michael Lee, chief executive of Publicis Communications Greater China.

Lee said in a statement: “I have had the distinct pleasure of working with Carol for many years in the past and have long looked forward to having the opportunity to work with her again. She is reputable, passionate, and a true master of her craft. I believe that this addition will infuse the creative team at Leo Burnett with new energy and a drive to innovate that will prove invaluable to our clients.”

Lam said: “It’s my mission moving forward to carry on the incredible culture and brand capital built up by Leo Burnett over the past 81 years.”

She replaces Victor Manggunio.

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