Merck Consumer Health and Ogilvy Italy have won this week’s European Creative Work of the Week title with a social experiment launching the pharmaceutical company’s corporate purpose movement, WE100.
Born out of the simple fact that life expectancy is increasing more and more, WE100 looks to prepare society for a new era of humans living 100 healthy years.
As the lead agency and global hub for Merck brands Neurobion, Pain Relief Franchise, and the WE100 Purpose Movement, Ogilvy Italy has launched the project with an experiment featuring the young members of the Turin diving team.
Posing the questions ‘am I too old for this?’, the film sees the budding young divers parents asked if they would like to learn to dive themselves. Proving you’re never too old.
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