Nickelodeon’s head of marketing exits for Viceland VP role

Faye Harcourt has left her role as head of marketing at Nickelodeon to become vice president, marketing at Vice’s TV network Viceland in the UK.

The brand said her arrival "signals the continued growth of the network's international offering and expanding UK presence", following its launch in September 2016.

Harcourt will oversee the consumer, affiliate and trade brand and marketing strategies across the network's multiple platforms, with a focus on both linear and digital.

She will lead on creative executions for Viceland on and off air, as well as implement strategy for the nationwide roll-out of brand and marketing activations. These include globally distributed shows such as Gaycation and initiatives such as Weed Week, alongside the UK-produced Needles & Pins and Hate Thy Neighbour.

CJ Fahey, general manager at Viceland International, said: "We're excited to welcome Faye to the Viceland team. Her experience across UK television, particularly with youth focused networks, will be a great addition to the channel as we continue to invest heavily in our growth in the UK."

Harcourt, a judge on The Drum Marketing Awards panel, is set to join the Viceland team on 1 May.

Prior to Nickelodeon, Harcourt was previously global marketing director for NBC Universal. She has also held positions at the likes of Syfy, Universal Channel and Movies24.

Viceland debuted with a relatively modest marketing campaign, and its UK debut exclusively on Sky and Now TV originally brought in ‘lacklustre’ viewing figures.

Last month Shane Smith, co-founder and chief executive of Vice, revealed the media company has struck eight partnerships with mobile providers worldwide including Vodafone, Verizon and AbemaTV to take Viceland content to mobile-first audiences.