Marriott turns to 'Snapisodes' to promote loyalty scheme
Marriott Rewards has introduced its broad portfolio of properties and loyalty scheme to social media with a four-part original Snapchat series called ‘Six Days, Seven Nights’.
Marriott Rewards has introduced its broad portfolio of properties and loyalty scheme to social media
Despite a recent study claiming that some native brands profiles on Snapchat have been lying dormant, Marriott has teamed up with Snap to create content for its rewards scheme.
Shot using Snapchat Spectacles, the three-minute episodes allow users to explore new experiences around the world with social media influencers Tom Jauncey, Diipa Khosla, Sara Hopkins and Jen Levinson.
The first of the four 'Snapisodes' will air regularly on Marriott Rewards Snapchat, Facebook and YouTube channels with Levinson's episode available now.
The series is un-scripted and will run until July, taking place in Berlin, Seoul, Dubai and New York City promoting Marriot Rewards benefits, including free Wi-Fi, room upgrades, late check-out, and more.
“There are a million reasons to travel and thousands of great places to visit, and we have incredible properties in just about any destination our guests want to go,” said Amanda Moore, senior director, social and digital marketing, Loyalty.
“Six Days, Seven Nights introduces the Snapchat audience to the places, properties, people and program benefits that fuel our member's experiences while traveling the world.”