Bugaboo kickstarts global campaign with seamless ease

Bugaboo is to launch its first global campaign created with partner agency 72andSunny Amsterdam at the end of March.

The Dutch mobility brand has geared up to refresh its vision of flexibility which includes products designed to help people go places.

‘Move Freely’ will launch on 31 March with a 90-second film to key markets in the US, UK and ES with targeted pre-roll adverts on selected video-on-demand programs.

The hero film was shot over three days in New York City and Toronto and follows the journeys of two metropolitan explorers in parallel as they make their way through the busy city. It aims to promote that there is a smother, freer way to move through the non-stop chaos of busy cities.

“It’s especially exciting for us to see the Bugaboo brand continue to push on mobility and maintain such a heavy focus on design,” said Carlo Cavallone, executive creative director of 72andSunny Amsterdam.

“We’ve been working together for over 15 years, and it’s good to see such an innovative company enjoying so much success. ‘Move Freely’ is a beautiful personification of the brand’s vision that creates a strong creative platform for the future.”

Shorter adverts will be released throughout the year adding depth to the main ‘Move Freely’ story. The campaign will also work with media collaborations, influencers and friends at local events and on social media.

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