Bloomberg Media announced that Serene Chew has been appointed as head of media marketing and live events for the Asia Pacific region.
Chew has over 20 years of experience in media marketing and advertising sales development, and will be responsible for consumer marketing and live events in addition to her current trade marketing, client solutions and activation role in Asia. She will also oversee strategy, development, design and execution for Bloomberg Live events business.
“Serene has managed some of Bloomberg's best media marketing campaigns and events in Asia and has deep experience in executing them to our highest standards," said Parry Ravindranathan, managing director,international, Bloomberg Media Group.
"We have been successfully broadening our business audience in the region with a mix of strategic partnerships and great content, and I'm confident Serene will be able to extend her experience to benefit both the consumer marketing and events space," he added.
"As Bloomberg Media continues to expand our coverage of business news across multiple media platforms, we have a unique opportunity with Bloomberg Live to create defining event experiences. I look forward to bringing the full spectrum of Bloomberg's resources to bear and growing the live events business in Asia," said Chew.
"I am thrilled to have Serene lead our Asia business as she knows the region and Bloomberg so well," said Stephen Colvin, global head, Bloomberg Live.
"No matter where technology takes us, there is always a need - and even more so in a region like Asia -to convene thought leaders and decision makers to discuss the most important business topics of the day,’ he added.