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By Minda Smiley, Reporter

March 2, 2017 | 2 min read

Marketing something as dull as car batteries is no easy task, but Dallas-based agency Firehouse has managed to create a fun, clever campaign for Interstate Batteries that shows drivers how the brand's trusty products can prevent calamity.

In one ad, an indignant grandmother decides to write her grandson out of her will after she learns that his dead car battery is what’s keeping him from visiting her. In another, a cheesy heavy metal band called Pegasus can’t make their gig at the local county fair because their van won’t turn on. A third features a defeated superhero dubbed “Super Guy” who is unable to save his city from attacks since his car won’t start.

In addition to the TV spots, the campaign also features two mobile videos that will be served up to viewers that have low batteries on their cell phone. Another element of the campaign is a YouTube pre-roll ad that, similarly to Geico’s “Unskippable” campaign, has some fun with the platform’s “Skip Ad” button.

Agency credits:

Tripp Westbrook, ECD

Greg Hunter, Writer/GCD

Everett Wilder, Art Director/GCD

Matt Kern, Art Director

Chase Zreet, Copywriter

Amanda Driggers, Account Director

Ryan Phillips, Account Supervisor

Phil Brito, Sr. Project Manager

Chelle McDonald, Producer

Tom Gray, Awesome Client

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