Advertising Future of TV News

Netflix and Amazon leading OTT Advertising at the beginning of February


By Natan Edelsburg | SVP

February 23, 2017 | 4 min read

Found Remote is continuing our partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.

MediaRadar chart for Found Remote

MediaRadar chart for Found Remote

For the beginning of February, Netflix took the lead.



  • Hulu’s most widespread advertising was focused on The Path, which ran on 21 networks and 30 websites. Amazon, on the other hand, concentrated their efforts on The Grand Tour, which ran on 13 networks and 21 websites.
  • Two OTT providers took the plunge, and spent big money on the big game. Hulu and Netflix both spent an estimated 5 million per spot in the Super Bowl. Stranger Things (Netflix) ran once, and The Handmaid’s Tale (Hulu) actually ran twice due to extra time.
  • SeeSo advertised one program exclusively, The Cyanide and Happiness Show, across three sites. Motor Trend took a similar course, marketing two shows on two websites.
  • go90 heavily advertised its poignant original, Embeds, a fictional show about political reporters following the personal lives of presidential candidates.
  • Carbon continued to market American Harvest and Growing Deer, with both programs being advertised on the same two sites.

MediaRadar revolutionizes the way ad sales teams do business. This innovative SaaS tool streamlines communication, delivers advanced analytics and quickly identifies new business opportunities. Through a customized intuitive dashboard, clients easily view analytics and actionable advertising insights for over 2.6 million brands. Instantly receive insights that combine TV and print with digital analysis, including new ad formats like online video, mobile, and native. MediaRadar can also pinpoint new business and determine revenue potential. It also helps sales reps plan their pipeline and prioritize the most important points to pitch. This amazing service eliminates the guesswork, so ad execs can focus their time pitching. MediaRadar is a cross-platform solution that is constantly innovating with the ad tech landscape. No longer is it necessary to piece together information from multiple tech products to build a pitch; ad teams can get all their information with ONE tool.

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