Innovid has charged Colebourne with strengthening its European operations and bringing more effective video marketing solutions to existing and new clients throughout the region. He will be based in London.
Colebourne departs the regional publisher after nearly five years in the role. Previous roles saw him spend six years at Google’s DoubleClick, where he successfully launched the company’s technology product business in Europe.
Trinity Mirror will not be replacing Colebourne’s role in favour of “doing more joint venture work with mature businesses”, the publisher said, such as its joint venture with Brand Events that will focus on UK-wide regional consumer events.
Colebourne said: "I’m thrilled to join the market leader in video marketing at a time when video is finally making the massive developmental steps that display and search have already undergone.
"Innovid’s neutrality enables us to genuinely help clients in developing video marketing effectiveness without being beholden to anyone."
Beth-Ann Eason, president at Innovid, added: "As more brands recognise the value of working with a third-party, media agnostic video marketing technology partner, we have an incredible opportunity to expand our business. As a seasoned digital media executive with sharp business sense and local expertise, Matt will help us remain competitive on a global scale."