OnePlus has subverted the standard barrage of thematic Valentine’s Day ads, showing consumers 'talking dirty' to, and eventually, 'making out 'with their smartphones.
To promote the OnePlus 3T, a graphic one and a half minute video tasked numerous actors with confessing their love for their phones with topical lines like “You just don’t quit. All night, and the next day,” “You’re so powerful,” and “you look so good in leather”.
What follows is what can only be described as mobile foreplay and then some, followed by a twist; the pick-up lines were actually taken from real tweets praising the phone.
The ad is called 'Who do you love?' and it urges consumers to take part in a 'Lick of Love' challenge, asking them to describe their feelings for the mobile for a chance to win a pair of the 3T smartphones.