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The Drum and 3% Conference Super Bowl tweetup live blog

Welcome to The Drum and 3% Conference tweetup live blog.

Before, during and after the game, we'll be sharing observation, critique, relevant data and social chatter around the creative seen for the game in Houston. This 4th annual tweetup invites female creatives from the entire country to tweet their reactions to the work in real-time using the #3percentsb, #mediawelike and #notbuyingit hashtags.

Additionally, after each quarter, we'll be on Facebook Live to have conversation about what we saw and what was good, bad and ugly about the work.