Birds Eye has promoted its category general manager, Steve Challouma, to marketing director after current marketing director Steve Chantry stepped down from the role to move to Kraft Heinz UK & Ireland.
Effective from 1 March, Challouma moves into the position following 20 years working in the Birds Eye business. Most recently he held the position of category general manager across the Nomad Group fish portfolio, a role he took on following a number of years working across central marketing and brand teams within the business.
Challouma commented: “I am thrilled to be taking on my new role at Birds Eye at such an exciting time for the business. Having been with the business for two decades, I look forward to working closely with the various Marketing and Brand teams as we continue rolling out our ambitious business plan throughout 2017.”
He will play a pivotal role in further driving forward Birds Eye’s new marketing strategy, which sees the brand move from a masterbrand approach to product-focused campaigns.
Steve will work closely with Steve Chantry ahead of his departure on 28 February, who moves to Kraft Heinz UK & Ireland as chief marketing officer.