Birds Eye appoints new marketing director as Steve Chantry jumps to Kraft Heinz

Birds Eye appoints new marketing director

Birds Eye has promoted its category general manager, Steve Challouma, to marketing director after current marketing director Steve Chantry stepped down from the role to move to Kraft Heinz UK & Ireland.

Effective from 1 March, Challouma moves into the position following 20 years working in the Birds Eye business. Most recently he held the position of category general manager across the Nomad Group fish portfolio, a role he took on following a number of years working across central marketing and brand teams within the business.

Challouma commented: “I am thrilled to be taking on my new role at Birds Eye at such an exciting time for the business. Having been with the business for two decades, I look forward to working closely with the various Marketing and Brand teams as we continue rolling out our ambitious business plan throughout 2017.”

He will play a pivotal role in further driving forward Birds Eye’s new marketing strategy, which sees the brand move from a masterbrand approach to product-focused campaigns.

Steve will work closely with Steve Chantry ahead of his departure on 28 February, who moves to Kraft Heinz UK & Ireland as chief marketing officer.

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