Live: Brands and media react to President Donald Trump's inauguration

Donald Trump oath

It has been a divisive presidential election, with twists, turns, fake news, real news, scandal, emails, tweets and outspoken celebrities all adding to the entertainment factor, if not the quality of debate.

Now is the day president elect Donald Trump takes the stage for his inauguration, to swear in as the 45th US president.

As a Trump event, the afternoon is unlikely to pass without incident. We'll be gathering all the in real time input from brands both positive and negative...

Enjoy.

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