The Grammy Awards, held next month in Los Angeles, are working with The Drum on a project which will see the magazine of Europe's best read media and marketing title placed within the artist's giveaway bag at the world famous music awards.
The special edition of the dedicated Grammys magazine will celebrate music marketing and will include exclusive interviews with artists and leading figures working in the business and even offers advice to nominated artists attending on the night.
The Grammys issue will also go out to The Drum's regular readership with supporting content featuring on the publication's website too.
Gordon Young, editor-in-chief of The Drum said: "Marketing has always played a key role in music, but this is now more true now than ever before. Musicians are not only being sought out by more brands, but they are keen to build brands of their own. So in this light The Drum supporting The Grammy's is entirely logical. It also reflects the fact that the marketing business is becoming increasingly mainstream."
He added: "Of course if any marketing magazine is going to get into the music business, it has to be one called The Drum."
The Grammys take place on February 12 with artists such as Adele, Justin Bieber and Drake among hundreds more being nominated for several of the iconic golden gramophone trophies.