Publicis-owned ad agency Leo Burnett has named Andrew Swinand as North American CEO, as it announces the acquisition of the two digital agencies he founded, The Abundancy and Ardent.
Swinand, who takes on the role as of today (9 January), co-founded Abundant Venture Partners (the parent company of The Abundancy and Ardent), which is a Chicago-based incubator and investment firm. He is also the former president of Starcom MediaVest Group and led marketing at Procter & Gamble’s first venture into e-commerce.
“I am thrilled to be joining such a world-renowned creative powerhouse as Leo Burnett North America," said Swinand. "The challenge every brand faces is to get chosen. Thanks to our technology, it’s possible to predict what people want so that brands can respond with experiences that are truly meaningful. By combining our data-driven insights with Leo Burnett’s award-winning creative capabilities, we will make Leo Burnett’s HumanKind approach more powerful than ever before in helping our clients.”
Ardent provides proprietary technology that uses search data to understand behaviour and predict consumer intent, and The Abundancy applies these learnings to inform custom content. Together, they count 60 employees who will join the Leo Burnett team this month.