BT Group has brought aboard independent digital agency AnalogFolk to handle its digital content, following a competitive pitch process.
From its London office, it will handle the telecom firm’s wider digital content strategy, including how it is utilised by the core BT brand through owned and paid channels, including website, social and CRM.
The agency will come together with existing BT agencies AMV and Maxus to deliver the work.
Zaid Al-Qassab, chief brand and officer, BT Group, said: "We are absolutely delighted to be working with AnalogFolk to help us articulate the brilliant stories we have within BT across new platforms and to engage customers and new audiences"
Ete Davies, managing director at AnalogFolk London, added: "It's an absolute honour to be selected to work across content for a client with the pedigree of BT. They have a rich history of innovation and a real connection to people’s lives. We’re very much looking forward to helping their great stories and thinking work harder for the brand.”
BT separated the content part of the brief from CRM when the review was first started last year. The result of the CRM review is expected soon, with Proximity and Wunderman still in the running.