HSBC UK unlocks 'The Secret Den' to promote its voice activated security
HSBC UK, with the help of J. Walter Thompson London, is underlining its technological advances in a new multi-channel campaign.
The first ad in the series focuses on HSBC's voice activated security but the campaign also promote its one day mortgage approvals, its Fast Balance service and its personal loan top-ups.
The 60 second ad, set in New Zealand, shows a young boy who is trying to gain access into a group of friends’ den - which requires a password. Finally he receives a text telling him to use just his voice to gain entry; ad the payoff exceeds his epectatios.
Chris Pitt, HSBC UK head of marketing (retail banking and wealth management) said: “Whilst our audience is diverse in approach to their personal finances, HSBC aims to unite them by a common desire to progress, to be optimistic in the face of obstacles, and regardless of their circumstances, to keep moving forwards in their life.”
Russell Ramsey, JWT London executive creative director, said: “We wanted to promote the new HSBC Voice ID technology through an analogy that speaks to access and acceptance. It's true to the international equity of the brand.”
The integrated campaign includes outdoor, press, social, digital and a TV spot.