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Welsh Government calls for ban on all children's junk food ads

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By Natalie Mortimer | N/A

December 17, 2016 | 3 min read

The Welsh Government has criticised the new rules to restrict online junk food advertising to children and has called for an outright ban across all media.

Rebecca Evans, junior minister for social services and public health, said that even after the implementation of the new rules, which prohibit product advertising in media where children make up 25% or more of the audience, don't go far enough. She is urging UK Health Secretary Jeremy Hunt to support a ban across all media.

Junk Food

Welsh Government calls for ban on all children's junk food ads

"As we know, children do not just watch children's programmes and channels. The same is true for non-broadcast media such as online gaming and video sharing websites, meaning even after the implementation of the new rules many children will continue to be exposed to advertising of unhealthy products," said Evans, according to the BBC.

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A Department of Health spokesman said the current advertising restrictions in the UK are "amongst the toughest in the world".

"The new rules from the Committee of Advertising Practice complement our world-leading plan to reduce childhood obesity, backed by the Soft Drinks Industry Levyand our wider sugar reduction programme."

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