Former Razorfish VP and group creative director Mike Frank has joined Deutsch as SVP, creative director. In his new role, Frank will provide creative leadership to Deutsch’s 35-person Volkswagen platform team and will report to Tara Greer, EVP, executive creative director.
“Mike’s deep automotive experience, coupled with his passion and understanding of product development, makes him a conceptually and creatively strong platform leader,” said Pam Scheideler, chief digital officer of Deutsch’s Los Angeles office. “Few people are strong at both product design and branding. Mike knows both sides well and has been on our radar for quite some time. We’re thrilled to have him at Deutsch.”
Frank spent seven years at Razorfish before Deutsch, creating campaigns, experiences and products for iconic brands, including Visa, Motorola, Target, Acura and BlackBerry. Prior to Razorfish, he served as a Creative Director at IBM Interactive Experience working on Sony, AOL, NCAA, Nissan and Coke.
“Volkswagen is an iconic global brand with a history of innovation in the digital space, and Deutsch’s heritage of brand-building coupled with their deep UX and tech chops presents a incredible opportunity to affect the brand trajectory. I look forward to joining the team," said Frank
Frank earned his Bachelor of Science in Mathematics from Georgetown University, studied graphic design at the Maryland Institute College of Art and also studied at Yale School of Management.