Business on the Move: Aston Martin, Pandora, AA
Aston Martin has appointed digital agency Possible to overhaul its website as the luxury car brand accelerates efforts to be a more digitally-minded business.
Aston Martin
The Automobile Association (AA) has chosen Carat UK to run its £12m per year media account following a competitive pitch. The London-based advertising agency will take over the media duties from the incumbent Starcom effective immediately, however the above-the-line creative work will remain with adam&eveDDB.
Pandora has chosen McCann London to develop a global advertising campaign for Spring/Summer 2017. The agency will be responsible for creating Pandora’s above-the-line advertising and supporting other communication channels in relation to Spring/Summer 2017. The campaign will mark the first step in a new direction in terms of how the brand will be celebrating female empowerment through jewellery in the future, the agency said.
Visual effects software company, The Foundry, has appointed Eulogy as its UK retained agency to raise awareness of the business and its expertise in emerging mediums like virtual reality.
Digital health company Babylon has appointed Ogilvy & Mather London to build awareness around its healthcare app, which provides online doctor consultations that “outperform” the NHS.
Brand agency FortyTwo Studio has taken on several new clients including The Teasmith Spirits Company Ltd, Aberdeen City Council, Plant Integrity Management Ltd, Well Decom, Duncan & Todd, Motion Software and Strategic Decom.