Creativity

Bloomberg Media lures Ogilvy’s Teddy Lynn as chief creative officer

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By Charlotte McEleny | Asia Editor

December 2, 2016 | 3 min read

Bloomberg Media is boosting its marketing services capabilities with a senior creative hire in Teddy Lynn, who joins as chief creative officer.

Lynn will now lead the global creative team, based out of New York, reporting into Bloomberg Media COO Jacki Kelley. He will be tasked with looking after the businesses team of creatives, designers and writers that service its B2B marketing clients, as well as being tasked with defining and sourcing feature content to expand Bloomberg Media’s influence, reach and revenue.

The move is part of a significant investment from Bloomberg Media into its services for brands. The appointment follows hot on the heels of another high profile hire. Bloomberg announced in October that Steven Feuling, former Vizeum CEO, had joined as global head of marketing services.

Teddy Lynn

Teddy Lynn joins Bloomberg Media as chief creative officer

“As we close out the year with expected strong revenue growth, in 2017 we are launching ambitious plans to expand our creative, marketing services and custom content capabilities,” said Bloomberg Media CEO Justin B. Smith.

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Prior to Bloomberg Media, Lynn was Ogilvy & Mather’s North American chief creative officer of content and social, where he produced “Lifeline,” Ogilvy’s award-winning short film for Qualcomm and “Not Easy,” IBM Watson’s recent hit musical collaboration with Alex Da Kid.

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