Vagisil spoofs Sex and the City in no-holds-barred video about vaginal dryness
Women’s health site HelloFlo has a history of creating funny and frank videos about taboo topics like periods and bladder leakage, with “A Visit From Aunt Flo” being one of the more recent films it created. Now SheKnows Media, which acquired HelloFlo earlier this year, is taking a page out of the site’s playbook by tackling the taboo subject of vaginal dryness in a video for Vagisil that spoofs ‘Sex and the City.’
Called ‘No Sex in the City,’ the animated video features four friends who are meeting for a “desert brunch” to get cocktails. Why the desert? Because they’re all suffering from “dehydrated vaginas,” something that three of the four women feel completely comfortable discussing. While the trio is okay with talking about things like their “vagine regimes” and yearlong dry spells, their other friend is so uncomfortable with the topic of vaginal dryness that she can barely even bring herself to utter the word “vagina.”
Throughout the video, the three women try to comfort their other friend by explaining to her that vaginal dryness is completely normal and isn’t just a thing that happens to “grand-ginas.” The video, which is for Vagisil’s new ProHydrate Natural Feel Moisturizing Gel, aims to destigmatize the subject in a lighthearted way by showing viewers that having some dryness down there doesn’t mean your vagina is “broken.”
Aside from the video, SheKnows Media also is getting some of its online health influencers to talk about ProHydrate from now until the end of the year.