Creative agency Crispin Porter + Bogusky London has called time on its three-and-a-half-year relationship with Turkish Airlines ahead of a global review for the account.
It means other agencies will have a clear run at the brief without facing off against the incumbent.
In a statement the agency shed some light on its decision to walk away from the account: "We’ve had an amazing three and a half year journey and done some exceptional work that we’re very proud of. Together we’ve transformed Turkish Airlines into a world class consideration brand.
"However, over the last 12 months circumstances on the account have become increasingly untenable for our people. Some time ago I informed Turkish Airlines that when they chose to conduct their statutory review we would not participate – so today it’s time to say goodbye. We wish TA nothing but the best."
It brings an end to a union that had proved fruitful for the brand, which saw it crowned the most popular ad on YouTube of the decade for its “Kobe vs Messi: The Selfie Shootout” ad. Recent work had Turkish Airlines create ads promoting flights to Gotham City and Metropolis (see above), the fictional cities of the title characters in the Batman vs Superman: Dawn of Justice movie earlier this year.