Digital Transformation

With The Night Manager and Red Oaks return, Amazon Prime Video builds on strong 'midseason' offerings

By Adam Flomenbaum | Co-Executive Editor

November 22, 2016 | 3 min read

In reality, there is no fall, midseason, and spring with streaming services, but Amazon now has four strong originals that are capturing viewers' attention. New shows Goliath and Good Girls Revolt have been on the map for a few weeks now, and within the last month the highly anticipated The Night Manager and the return of Red Oaks has premiered.

Below, additional insights from Jumpshot:



· The Old: Goliath and Good Girls Revolt maintained their hold as the top TV shows on Amazon Prime, drawing a combined 66% share.

o Amazon recently noted that Goliath was "the top binged first season of a US-produced Amazon original series ever over its first ten days." Rumors are circulating that a Season 2 renewal is coming soon.

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· vs. The New: Two new series debuted on Amazon the past couple of weeks but were unable to take the top spots away from Goliath and Good Girls Revolt.

o The Night Manager, starring Tom Hiddleston and Hugh Laurie, debuted on Amazon Prime on 11/5. While there are only 6 episodes of this mini-series, the show still captured a 12% share this past week.

o Season 2 of the Amazon Original Series Red Oaks debuted on 11/11 and with only 6 days on Amazon Prime, it garnered a 16% share.

Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160-billion monthly actions from our 100-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.

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