Freesat satellite TV service and Yoyo – Freesat’s long-term digital partner – have created a new online destination to demonstrate the options people can invest their money in when they reduce their expenditure on unused channels.
With the knowledge that many pay TV customers are paying for programming they don’t watch, Yoyo set about creating an online calculator that allows users to visualise what their savings could be used for instead. Users select the TV package they currently pay for to reveal the potential savings available over 12, 18 and 24 month periods, taking in to account the initial cost of a Freesat box. The site then provides inspiration for what people could be doing with the money they currently spend on pay TV.
Guy Southam, head of digital and data strategy at Freesat, commented: "Our research showed that value for money from their TV package is the number one concern for savvy consumers in a very competitive market. While many people are aware they are paying for TV they don’t watch, our goal was to demonstrate the potential savings they were missing out on and what that money could be used for instead in a fun and compelling way.”
Yoyo strategist Nick Adams notes: "When you compare what people are paying to watch, and what they actually watch, then it's clear consumers could be saving significant sums of money in the long-term, and it really is the long-term when you consider some households may have had a paid subscription for 10+ years.
“We're in the age of colossal choice. And people want to be smarter with their money. At the very least, through this campaign, we're enabling consumers to be better informed about the choices available to them."
The site went live in early November and aims to reduce the amount of spending wasted on unused TV accessibility in the upcoming years.